Product vision — Q3 2026

From card logger to
market-intelligent portfolio.

Cardstock today identifies a card from a photo and tracks cost and P&L by hand. The next release connects every card to live market data — automatic values at scan-in, a portfolio that reprices itself nightly, sell signals, and accounts that follow the user to any device. A subscription product, on the App Store.

Live market pricing Sell signals Cloud accounts & sync App Store subscription
Executive summary

The data unlock

We now hold API access to a professional card-pricing service covering sales data across the hobby — fair market values with confidence scoring, real comparable sales, price history at every grade, and market movement. Every feature on this board is built on capabilities we have already verified against our production key. It converts Cardstock's one manual step — "type in what you think it's worth" — into the product's strongest feature.

Time to a value
1 scan
Card value appears with the scan — no research step, no typing.
Portfolio repricing
Nightly
100 cards revalued per API call — a full collection updates in seconds.
Sell signals
5 types
Momentum, profit target, cooling market, grading upside, liquidity.
API access
Verified
Every endpoint on this board tested live on our current plan.
The platform

Five pillars, one loop

Scan it, know its value, track the position, act on the signal — from any device. Each pillar feeds the next.

Scan

AI vision reads the card — front and back — and fills every field.

Value

A live fair market value attaches to the card the moment it's scanned.

Track

The whole portfolio reprices itself nightly — real unrealized P&L, not guesses.

Signal

The app watches the market and tells the user when a card is worth selling.

Sync

Accounts in the cloud — the collection follows the user to every device.

Cardstock app
App Store install. Fast, offline-friendly, camera-first.
Account cloud
Login, subscription status, and the synced collection. Each user's data isolated at the database level.
Secure gateway
Our existing edge service. Holds all API keys server-side and caches market data to keep costs flat.
Data engines
AI vision for identification. Market-data service for values, comps, history, and movement.
01 · Scan-in intelligence

The value shows up with the scan

Today the user scans a card, then goes off to research what it's worth. In the next release the review sheet answers that before they've typed anything.

9:41●●●●
Review scan
Cancel
2023 Bowman Chrome, Jacob Misiorowski
Prospect Auto · #TOP-69 · Milwaukee Brewers
Raw Auto Match 95%
Market value — filled automatically
$118range $96–$134
Confidence A · 14 sales · data from 2 days ago · editable
Worth grading?
Raw
$118
PSA 9
$205
PSA 10
$460
PSA 10 pays +$342 over raw — grading fee ~$25
Recent sales
Jun 29 · eBay$124
Jun 27 · eBay$112
Jun 24 · eBay$119

Automatic market value at scan-in

The moment a card is identified, its fair market value — with a realistic range — is pre-filled into the record. Still editable, never required homework.

Kills the app's only manual step. This alone justifies the release.

Grade ladder preview

Raw, PSA 9, and PSA 10 values side by side at scan time. A raw card instantly shows its grading upside — before the user decides to keep, sell, or submit.

Turns every scan into a grading decision tool dealers act on daily.

Slab fast-path

For graded cards, the cert number on the slab resolves the exact card, verifies the cert is genuine, and prices it at its exact grade — one step.

Cert verification also protects buyers from fake slabs at shows.

Real sales, not search links

Actual recent sold prices — with dates, sources, and links to the sold listings — right in the review sheet. Today's eBay search link stays as the "see more."

Replaces a guess-built search with verified transactions.

Confidence gating

When the match or the data is weak, the app says so and keeps the manual field front and center. Strong matches auto-fill quietly.

Users trust numbers more when the app admits what it doesn't know.
02 · Portfolio — five directions

The money screen, five ways

The portfolio is the screen users open every day and the one that sells the subscription — it deserves a real design decision, not a default. Five distinct directions, all powered by the same data layer: live values repriced nightly, sell signals, momentum, and liquidity. Scroll through and pick a lane.

Scroll sideways →

02b · The unified direction

Brief × Command Center × Shelf
One screen. One scroll.

Directions 02, 03, and 05 aren't competing layouts — they're three altitudes of the same portfolio. The story of what happened, the numbers behind it, and the cards themselves. The unified screen stacks them in exactly that order down a single scroll: the user descends from "what happened" to "how it's going" to "what I own" with no tabs, no modes, no settings choice.

9:41●●●●
Tuesday · July 2
Your collection hit an all‑time high.
Up $308.40 this week to $4,847.50 — two cards did most of the lifting.

Misiorowski PSA 10 is in a selling window — up 22% this month on 9 sales this week.Review →

Carter /99 crossed 2.6× your cost. Paid $120 in March; books at $312 tonight.Review →

2 more insights ↓
Est. value
$4,847.50
+$308.40 this week
Signals
3
Act 1 · You open the app
The Brief leads
Today's story and what deserves a decision — each insight wearing its card's art. The numbers are already peeking from below.
9:41●●●●
All-time high$4,847.50 ▲6.8%
Est. value
$4,847.50
+$308.40 this week
Signals
3
1 sell window
1 target hit
1 cooling
Last 7 days
WTFSSMT
Allocation
58% BB
27% Bask.
15% Other
Realized P&L
+$1,214
18 sold
Avg margin
41.3%
across sales
Your cards · 47
Act 2 · You scroll
The Command Center takes the stage
The story folds into a one-line title bar. Numbers get the room — trend, signals, the week, allocation, margins. The Shelf is already rising into view.
9:41●●●●
All-time high$4,847.50 ▲6.8%
Your cards Grid · List
PSA 10$464
/99$312
Patch$640
RC$38
/25$196
PSA 9$89
Act 3 · You keep scrolling
The Shelf — the collection itself
Card art wall-to-wall with live value chips. Amber dots mark the exact cards the Brief flagged — tap an insight up top and the screen glides here.

One scroll, three altitudes

Hierarchy is scroll position, not navigation: story → numbers → cards. Each act peeks into the next so the screen always promises more below — no tabs, no mode switch to learn.

The signal thread

Every Brief insight is anchored to a real card. Tap it and the screen glides down to that card on the Shelf; flagged cards wear an amber dot. Same object, three altitudes — that's what makes three layouts feel like one room.

Adaptive emphasis

Once the Brief is read, it folds into a one-line title bar and the numbers lead. The Signals tile swells when signals exist and vanishes when there are none. Quiet days make a quiet screen.

One visual grammar

Shared radii, one chip language, and the same card-art treatment across all three acts. The Brief's thumbnails, the Command Center's mover row, and the Shelf's grid are the same component at three sizes.

The morning ritual — and where the other two directions live

Nightly repricing writes a fresh Brief, so every morning opens with news instead of a form; pull-to-refresh reprices on demand. And the other two directions still ship inside this one: the Ticker's chart lives in the Command Center's value tile, and the Ledger becomes the "List" toggle on the Shelf. All five directions survive — four of them folded into a single screen.

02c · Getting around

Four ways to move between altitudes

One long scroll reads well but navigates poorly — "show me my cards" shouldn't mean a journey past two other sections. Four navigation models, each keeping the three-altitude idea while making every act one deliberate gesture away.

Scroll sideways →

Decision: Option A — The Elevator, with stops named Brief · P&L · Shelf. One tap to any altitude on top of the approved composite, shipping in the flagship build (roadmap Phase 2). The Sheet Stack remains the documented evolution path if the screen later earns the deeper investment; the Pass Stack and Pages stay here as considered alternatives.

03 · The card view

Tap a card, see its market

The detail screen stops being a static record and becomes a live market page for that exact card at that exact grade.

9:41●●●●
Misiorowski PSA 10
•••
2023 Bowman Chrome, Jacob Misiorowski
Prospect Auto · #TOP-69 · PSA 10
PSA 10 Auto Rising ▲ 12% / 30d
Market value$460
Confidence A · 14 sales · updated 2 days ago · window 30d
Across grades
Raw
$118
PSA 9
$205
PSA 10
$460
Recent sales
Jun 30 · eBay$472
Jun 28 · eBay$449
Jun 26 · eBay$465
Misiorowski market: 340 sales this week, avg $52 — up from $41

Market sentiment chip

Hot, Rising, Stable, Cooling, or Falling — computed from real price movement and sales volume, shown as a badge with the percentage and timeframe.

One glance answers "is now a good time?"

Price history chart

A price sparkline for this card at this grade, in the same chart language as the P&L dashboard.

Trend beats a lone number for every sell/hold call.

Grade ladder

Every grade's current value with the user's own grade highlighted — the raw-vs-graded spread at a glance.

Feeds both grading decisions and buy negotiations.

Verified recent sales

The last real transactions with dates, marketplaces, and links to the actual sold listings.

Receipts. The number is defensible at the show table.

Trust line

Every value states its evidence: confidence grade, sales count, data age. Weak data says so.

Transparency is the difference between a toy and a tool.

Player momentum

The player's whole market — sales volume and average price trend — as context under the card.

Card prices follow player heat; users see the wave, not just the drop.
04 · Market tab & smarter scanning

The market, in their pocket

A new Market tab makes Cardstock a daily habit even on days the user isn't scanning — and the scanner itself gets a second brain.

9:41●●●●
Market
Top movers · 7d
2024 Prizm, C. Williams
Silver RC · 41 sales this week
You own this
$88
▲ 34%
2023 Bowman Chrome, J. Misiorowski
Prospect Auto · 27 sales
You own this
$118
▲ 22%
2018 Nat'l Treasures, R. Salas
Patch Auto /49 · 12 sales
$640
▲ 18%
2021 Prizm, M. Carter
Silver /99 · 33 sales
$310
▲ 15%
2020 Mosaic, K. Vance
Auto /25 · 9 sales
$195
▼ 8%

Top movers feed

The week's biggest price gainers across the hobby, filterable by sport and category, refreshed daily.

Daily engagement — and buy-side ideas, not just tracking.

"You own this" overlay

Movers the user holds are flagged in the feed. Market news becomes personal news.

The bridge between the Market tab and their sell decisions.

Two-engine identification

Every scan is confirmed by two independent systems — our AI vision plus the market service's visual match. Agreement means near-certain IDs; disagreement gets flagged instead of guessed.

Accuracy is the product's reputation. This compounds it.

Clean catalog data

Scanned cards snap to a canonical catalog entry — consistent set names, variants, and numbers instead of freehand text.

Clean data now is what makes search, dedupe, and analytics work later.
05 · Accounts & sync

The collection follows the user

Sign in with Apple, and the collection lives in the cloud — new phone, iPad, or the web, it's all there. Data is isolated per user at the database level, backed up daily, and built on the same infrastructure trusted by thousands of production apps.

Today — v0
  • Data lives on one phone. Lose the phone, lose the collection.
  • No accounts — nothing to log into, nothing to restore.
  • Values typed by hand, updated never.
  • Two testers, sideloaded web app.
  • 06 · Business model

    Deferred — on purpose

    Tiers and pricing get decided after the feature set locks, so packaging follows the product instead of constraining it. The economics are already validated and forgiving: variable cost per active user is cents on the dollar, so margins clear 90% at any realistic subscription price. Build first, package second.

    07 · Rollout

    Three phases, each shippable alone

    Feature depth first, publication polish last. Phases 1 and 2 are the build — live values, then the full signal and market layer — all shippable to the current testers with no App Store review. Accounts and the store are the final step before the public launch.

    Phase 1

    Live values

    Now — on the current app
  • Auto-value at scan-in with range and confidence
  • Card market view — sentiment, chart, grades, sales
  • Grade ladder + slab cert fast-path
  • Proves match quality on real inventory before anything else depends on it
  • Phase 2

    Signals & market

    Next — the core build
  • Portfolio flagship screen — the unified Brief × Command × Shelf scroll (02b)
  • Nightly portfolio repricing at scale
  • Sell-signal notifications — all five types
  • Market tab with ownership overlay + two-engine scan verification
  • Phase 3

    Accounts & App Store

    Final polish — publication
  • Cloud accounts — Sign in with Apple, synced collection
  • Native app + App Store submission
  • Subscriptions — tiers finalized from the locked feature set
  • Web dashboard groundwork
  • Feasibility, verified — not assumed

    Every feature on this board was checked against the pricing service's live API using our production key on July 2, 2026 — including batch valuation of 100 cards per request on our current plan, no upgrade required. Keys stay server-side in our existing secure gateway, responses are cached, and projected usage for the first cohort of users lands in the low hundreds of requests per day — comfortably inside plan limits. The one open item is deliberate: Phase 1 starts by validating automatic card-matching against our real inventory, so every later feature stands on measured accuracy, not optimism.